2025 Portfolio

New unified landing page amplifying brand, impact & cross-selling.

The Problem

Pliteq lacked a website that unified their brand story, showcased their expertise, and linked their subsidiaries in a clear, engaging way.

Pliteq has a few subsidiaries that operate separately with limited connection, especially in their digital presence. They wanted to create a unified company page that began to tell the high level story of Pliteq, and had the ability to scale in the future.

the opportunity?

To visualize Pliteq's brand story in a fresh way that highlights their history, values, offerings, and global scale.

Role

Research, UX/UI, Design Strategy

Timeline

Dec 2024 - Jan 2025

Tools used

Figma, Jira, Confluence

Snippets of the process

If you want to learn more about the project, feel free to reach out to me to share more!

Research, Strategy & Wireframing

We started by researching Pliteq’s brand, values, and sustainability goals, plus how competitors tell their story. From there, we crafted a unified narrative showcasing their environmental and engineering expertise. I then designed wireframes for a clear, user-friendly landing page connecting all their offerings and subsidiaries.

Design Phase

After the wireframes were approved, I collaborated with another designer to make sure the design followed the wireframe strategy. We focused on showcasing Pliteq’s strengths in engineering and sustainability while keeping the content clear, engaging, and free of heavy technical jargon.

Key Findings/Moments that impacted the project

With a single long landing page, there was a concern that users might not know what to expect or get overwhelmed. To address this, we implemented a jump-navigation to help users easily navigate the page, ensuring a smoother experience. Since the page would have high traffic coming through QR codes at tradeshows, it was crucial to validate Pliteq’s brand, tell their story, and direct users to their subsidiaries.

Pliteq wanted to avoid abstract art or visualizations for the hero image and instead showcase raw materials and the scale of their work. Finding suitable imagery was difficult, so they enlisted one of their interns to take photos at their warehouse in Canada, which gave us authentic visuals to represent their brand.